Prior to release, 22TWENTY will work with Kosmetika to devise a comprehensive marketing and media strategy designed to grow the brand's profile worldwide.

Strategies may include, but are not limited to:

  • Pre-save and smart link campaigns to identify, track and notify fans of new releases.

  • Build mailing lists, audience pools across social platforms for re-marketing after initial engagement.

  •  Paid advertising on social media and streaming services behind certain initiatives.

  • Action page campaigns where exclusive content is made available in exchange for follows on Spotify/Apple/Soundcloud etc.