a press campaign designed to build a narrative, avoid editorial clichés and eliminate comparisons.
with a focus on producing varied and press worthy assets as documented in the creative page, the approach is to land flagship features that describe the vision of the Kosmetika project.
ancillary support from a wider selection of established and emerging music and fashion press creates a 360 degree campaign that starts a conversation that continues alongside and between releases.
this approach is founded on an initial in depth interview process with the artist that establishes preferred themes, biographical details and artistic intentions.
targets include but are not limited to: Noisey, NME, The Quietus, Alt-Citizen, Pile-Rats, Pitchfork, CLASH, Baked Goods, Stoney Roads, Line of Best Fit, Gorilla vs. Bear, Maximum Rock and Roll, DIY & Aquarium Drunkard.
Additionally we will seek support from press and radio in NZ, with a view to petitioning for government support exporting Kosmetika's sound.